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By bringing in experts, you cut recruitment and training efforts and costs. Because we’re dedicated experts, when we collaborate with clients on content and information, the quality of outputs will be higher. And importantly you focus on what you’re good at - monitoring and reporting, managing marketing channel owners and driving performance.

SEO should be seen as an integral part of your overarching marketing strategy. While quick wins are great, the real benefit of SEO unfolds over time. Short-term SEO can be likened to sudden movements: optimising a Google My Business listing or writing an article on a current event. It yields immediate, fleeting results. Long-term SEO is a strategic commitment. It involves aligning chosen keywords and UX with your marketing strategy. By focussing on relevant keywords, you ensure visibility in search results to improve traffic to your site. Then, improving UX means that once visitors arrive, they have a positive and engaging experience. Aligning both SEO and UX with the marketing strategy ensures consistency in messaging and objectives, driving targeted traffic that aligns with your business goals. Together, these elements support visibility, meaningful interactions and conversions. With long-term SEO, we can support you to build a search foundation that gives benefits over 6-12 months and beyond.

Organic search traffic across all industries in the UK is about 53%, so SEO remains one of the best investments for businesses. While what it means for your brand to "be online" is shifting with the rise of chatbots, AI and new social apps, search remains the default way people use to seek information. There are around 3.5 billion searches on Google each day and the first five organic search results typically account for around 67% of all clicks. SEO ensures your business remains visible to your target audience in the places they think to look for solutions to their problems.

SEO pricing starts at £1,000 monthly. For established niches, expect £2,000 to £4,000, while highly competitive niches may exceed £4,000.

The timeline for seeing SEO results typically requires a commitment of at least 3 months. Initial results often become noticeable around 6 months, with significant growth typically emerging after 12 months. This timeframe allows for the effective implementation and maturation of SEO strategies.

To choose the right SEO agency, you should find one that can work with you to achieve your strategic aims, offering the following support: Contextual understanding: Your agency should understand your business, not just from an SEO perspective but in terms of overall brand, UX, and positioning. Effective communication: An agency should communicate clearly, regularly, and honestly, avoiding jargon and overpromising. They should provide easy-to-understand insights and be approachable for discussions. Collaborative spirit: The ideal agency works well with other teams, like PR or marketing consultants, integrating seamlessly into your broader marketing strategy. Honest reporting: Your agency should offer transparent, comprehensive reporting, focusing on real results rather than selective successes. Result-oriented: Your chosen agency should prioritise ROI and deliver on promises, setting achievable targets. Accessible expertise: Any agency you work with needs to be easily contactable so they can answer any questions you may have. Ensure easy access to knowledgeable personnel who can offer valuable insights and support.