When there’s a lot of noise from your competitors online, pay-per-click (PPC) stands as a formidable way to quickly capture market share. PPC is quick to market, a fast way to learn about your audience and easy to directly measure ROI.
Yet, with tools like Performance Max and changes being driven from AI, remaining in control of your ad campaigns is getting more complicated.
Having collaborated with diverse teams at companies like Chepstow Racecourse and Wales Millennium Stadium, we're adept at integrating with your SEO manager, PR agency, or external marketing consultants.
So how can you remain on top of the changes, making sure that every penny you spend works consistently to impact the right audience?
— Expertise
We're experts in
PPC Strategy
We craft data-driven PPC strategies, ensuring your ads target the right audience for maximum impact and optimal ROI.
Campaign Setup
Our expert campaign setup optimises your ad settings for broader reach and higher conversions, tailored to your brand's needs.
Ad Copy
We create compelling, on-brand ad copy that engages your target audience, enhances brand presence, and drives conversion rates.
Creative Execution
Our creative execution in PPC stands out, combining creativity with market insights for visually appealing, highly effective ad campaigns.
— Clients
Who we've worked with
— Our PPC
When do you need PPC?
At any time, as long as you've got a website and conversion tracking set up, PPC can be an effective tool.
If you’ve just launched a new brand, product or service or website, are targeting specific demographics, or entering a new market, waiting for organic traffic can take time.
PPC offers a way to get traffic immediately, ensuring your brand gets in front of potential customers from day one.
Whether you're a startup seeking instant visibility or an established brand aiming for a competitive edge, with the right strategy, PPC can yield a high return on investment, driving quality leads that convert.
— Process
What will your PPC look like?
1
Strategic Planning
Understanding your brand and audience to craft the perfect PPC strategy.
2
Campaign Setup
Ensuring optimal settings for maximum reach and conversion.
3
Ad Creation
Crafting compelling ad copies and creatives that resonate.
4
Landing Page Optimisation
Designing landing pages that convert and reduce bid costs.
5
Continuous Monitoring & Feedback
Regular reviews and tweaks to ensure your campaigns stay ahead.
— How we'll support you
Your 4 steps to PPC
A first chat
Let's get to know each other. Through a simple talk, we get to understand your needs and outline how we can help.
Let's talk strategy:
Next, we’ll craft a bespoke plan, aligning your vision with the PPC practices that will best support your brand.
Kick off meeting:
The fun starts. We’ll define roles and timelines and then get started.
Regular Check-ins
We’ll keep you updated on progress, ensuring transparency and adaptability.
PPC FAQs
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Why use an SEO agency?By bringing in experts, you cut recruitment and training efforts and costs. Because we’re dedicated experts, when we collaborate with clients on content and information, the quality of outputs will be higher. And importantly you focus on what you’re good at - monitoring and reporting, managing marketing channel owners and driving performance.
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How should you approach SEO?SEO should be seen as an integral part of your overarching marketing strategy. While quick wins are great, the real benefit of SEO unfolds over time. Short-term SEO can be likened to sudden movements: optimising a Google My Business listing or writing an article on a current event. It yields immediate, fleeting results. Long-term SEO is a strategic commitment. It involves aligning chosen keywords and UX with your marketing strategy. By focussing on relevant keywords, you ensure visibility in search results to improve traffic to your site. Then, improving UX means that once visitors arrive, they have a positive and engaging experience. Aligning both SEO and UX with the marketing strategy ensures consistency in messaging and objectives, driving targeted traffic that aligns with your business goals. Together, these elements support visibility, meaningful interactions and conversions. With long-term SEO, we can support you to build a search foundation that gives benefits over 6-12 months and beyond.
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How beneficial is SEO in the current climate?Organic search traffic across all industries in the UK is about 53%, so SEO remains one of the best investments for businesses. While what it means for your brand to "be online" is shifting with the rise of chatbots, AI and new social apps, search remains the default way people use to seek information. There are around 3.5 billion searches on Google each day and the first five organic search results typically account for around 67% of all clicks. SEO ensures your business remains visible to your target audience in the places they think to look for solutions to their problems.
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How much does SEO cost?SEO pricing starts at £1,000 monthly. For established niches, expect £2,000 to £4,000, while highly competitive niches may exceed £4,000.
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How long does it take for SEO to work?The timeline for seeing SEO results typically requires a commitment of at least 3 months. Initial results often become noticeable around 6 months, with significant growth typically emerging after 12 months. This timeframe allows for the effective implementation and maturation of SEO strategies.
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What does a good SEO agency look like?To choose the right SEO agency, you should find one that can work with you to achieve your strategic aims, offering the following support: Contextual understanding: Your agency should understand your business, not just from an SEO perspective but in terms of overall brand, UX, and positioning. Effective communication: An agency should communicate clearly, regularly, and honestly, avoiding jargon and overpromising. They should provide easy-to-understand insights and be approachable for discussions. Collaborative spirit: The ideal agency works well with other teams, like PR or marketing consultants, integrating seamlessly into your broader marketing strategy. Honest reporting: Your agency should offer transparent, comprehensive reporting, focusing on real results rather than selective successes. Result-oriented: Your chosen agency should prioritise ROI and deliver on promises, setting achievable targets. Accessible expertise: Any agency you work with needs to be easily contactable so they can answer any questions you may have. Ensure easy access to knowledgeable personnel who can offer valuable insights and support.
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