Content is everywhere, but how much of it is so helpful you’d pay to know more?
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Your company is a specialist in its field and SEO content is your way to share that knowledge with your audience, especially when the strategy behind it seamlessly integrates into your broader marketing plans.
At alumi, our content marketing approach is SEO-optimised, data-informed and purpose-driven. We make sure that every piece of content meets Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines within your brand's positioning, messaging, and tone. After all, you still need to sound like yourselves.
By prioritising strategic content that fits within your marketing framework and plans of your other teams, we ensure your brand's presence at crucial early stages of the customer journey. This not only elevates brand awareness and drives traffic but also positions your brand as a trusted authority and resource in your field. We differentiate your brand with a content-heavy approach, ideal for PR targets and content-centric sites.
So, want to start creating SEO content in a way that compels action?
— Expertise
We're experts in
At Alumi, we specialise in crafting SEO content that aligns precisely with your audience's early-stage search inquiries.
Our approach involves generating insightful, trust-building content, centred on key FAQs relevant to your services.
We focus exclusively on written content optimised for search, distinctly differentiating from video, research reports, or PR content creation.
Research
We dive deep into understanding your target audience and industry, ensuring our strategies align with your brand’s unique context.
Content
Our content is crafted to be both SEO-rich and genuinely engaging, resonating with your end clients.
Technical
We excel in the technical aspects of SEO, enhancing your site’s performance and user experience.
Reporting
Our reports are comprehensive and honest, providing clear insights in plain English.
— Process
What will your content marketing look like?
1
Content audit & strategy
Dive deep into your existing content, identifying gaps and opportunities.
2
SEO-driven content creation
Craft content that's not only engaging but also optimised for search engines.
3
Content distribution & promotion
Ensure your content reaches the right audience through the right channels.
4
Performance analysis
Monitor content performance, refining strategy based on insights.
— Our content marketing
What can content marketing do for you?
Become the authoritative voice in your field: When a brand consistently solves problems within a niche, it makes a name for itself. Producing consistent, insightful and authoritative content shows you care about your audience, making you the go to brand in your field.
Control your KPIs: Gaining stakeholder sign-off for new marketing initiatives can be a challenge. SEO content marketing is 100% data-driven, so the actions we take together will be evidenced. You’ll get annual plans, monthly reports and top-level insights to show senior leaders the impact of the SEO work.
Be seen by an engaged audience: Stories captivate, inform, and inspire, turning visitors into loyal customers. Boosting them with SEO makes sure you intrigue the maximum number of people possible, turning them into leads.
— Clients
Who we've worked with
— When?
When do you need SEO content marketing?
While content marketing focuses on creating valuable and relevant content to engage and attract audiences, even the most compelling content can go unnoticed if it doesn't rank well on search engines.
Understanding what good content marketing for SEO entails is crucial. It involves identifying topics from FAQs around your service, targeting customers in their research phase. "How to brief a XXX" or "How much does XXX cost" are examples of content that build trust, support main keywords, and enhance your site's authority. This strategy ensures you provide the valuable information your users need.
At Alumi's, our SEO approach to content builds a foundation for future growth. Long-term, it’s about creating a library of resources, establishing your brand's authority, and creating lasting connections with your audience.
All to draw in targeted traffic, increase brand awareness, and drive conversions.
— Strategy
In short, yes. But the strategy behind content marketing has become more complex.
Today, content marketing means sharing useful, evidence-based insights that really tell your audience something they didn’t already know. While being optimised for search engines.
There’s so much content online that you need to blend emotion-driven storytelling with strategic SEO. The focus is now on creating content that surpasses AI-generated material in insight and usefulness, ensuring it's not just discoverable but also exceptionally engaging.
Is content marketing still relevant?
Managing Director
Celtic Therapy and Rehab
"The team has been a huge help in progressing our website and social media, with clear guidance and an action plan which has been very successful. Outstanding service and support since has led to direct website leads."
What are the benefits of investing in SEO?
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Why use an SEO agency?By bringing in experts, you cut recruitment and training efforts and costs. Because we’re dedicated experts, when we collaborate with clients on content and information, the quality of outputs will be higher. And importantly you focus on what you’re good at - monitoring and reporting, managing marketing channel owners and driving performance.
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How should you approach SEO?SEO should be seen as an integral part of your overarching marketing strategy. While quick wins are great, the real benefit of SEO unfolds over time. Short-term SEO can be likened to sudden movements: optimising a Google My Business listing or writing an article on a current event. It yields immediate, fleeting results. Long-term SEO is a strategic commitment. It involves aligning chosen keywords and UX with your marketing strategy. By focussing on relevant keywords, you ensure visibility in search results to improve traffic to your site. Then, improving UX means that once visitors arrive, they have a positive and engaging experience. Aligning both SEO and UX with the marketing strategy ensures consistency in messaging and objectives, driving targeted traffic that aligns with your business goals. Together, these elements support visibility, meaningful interactions and conversions. With long-term SEO, we can support you to build a search foundation that gives benefits over 6-12 months and beyond.
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How beneficial is SEO in the current climate?Organic search traffic across all industries in the UK is about 53%, so SEO remains one of the best investments for businesses. While what it means for your brand to "be online" is shifting with the rise of chatbots, AI and new social apps, search remains the default way people use to seek information. There are around 3.5 billion searches on Google each day and the first five organic search results typically account for around 67% of all clicks. SEO ensures your business remains visible to your target audience in the places they think to look for solutions to their problems.
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How much does SEO cost?SEO pricing starts at £1,000 monthly. For established niches, expect £2,000 to £4,000, while highly competitive niches may exceed £4,000.
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How long does it take for SEO to work?The timeline for seeing SEO results typically requires a commitment of at least 3 months. Initial results often become noticeable around 6 months, with significant growth typically emerging after 12 months. This timeframe allows for the effective implementation and maturation of SEO strategies.
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What does a good SEO agency look like?To choose the right SEO agency, you should find one that can work with you to achieve your strategic aims, offering the following support: Contextual understanding: Your agency should understand your business, not just from an SEO perspective but in terms of overall brand, UX, and positioning. Effective communication: An agency should communicate clearly, regularly, and honestly, avoiding jargon and overpromising. They should provide easy-to-understand insights and be approachable for discussions. Collaborative spirit: The ideal agency works well with other teams, like PR or marketing consultants, integrating seamlessly into your broader marketing strategy. Honest reporting: Your agency should offer transparent, comprehensive reporting, focusing on real results rather than selective successes. Result-oriented: Your chosen agency should prioritise ROI and deliver on promises, setting achievable targets. Accessible expertise: Any agency you work with needs to be easily contactable so they can answer any questions you may have. Ensure easy access to knowledgeable personnel who can offer valuable insights and support.
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