Saclà is a renowned Italian food company specialising in pesto and pasta, with distribution across the UK in national supermarkets.
Saclà wanted a structured SEO strategy and needed assistance in both tactical execution and technical enhancements. Their primary business challenge was to prove the effectiveness of their ecommerce site, setting internal targets for the digital team to achieve.
Alumi took charge by conducting comprehensive keyword research aligned with Saclà's web categories. The team prioritised products, identified quick wins, and strategically planned the execution to align with seasonal keyword trends.
“I have had the pleasure of working with Beth and the Alumi team during my time with Sacla’ UK in my role as Head of Ecommerce.
Beth is very easy to work with, she understands all aspects of SEO and is very capable of balancing the needs of SEO with the needs of the brand and commercial decisions. At Sacla’ UK we saw our organic traffic increase by 180% in just one year, with a 48% increase in conversion rate. What more could you ask for, huge increase in good quality traffic that bought and became new customers.
Thanks again Beth and Alumi, you are now my go to in the future for SEO and Digital Marketing support.”
Phil Davies, Head of Ecommerce, Sacla
The results were remarkable, with a 180% increase in organic traffic within a year, coupled with a 48% boost in conversion rate. Alumi's strategic approach ensured Saclà consistently achieved page one rankings for priority products, aligning with industry seasonality and leading to frequent product sell-outs. Notable examples include ranking 1st for "panettone UK," "gluten-free panettone," and "chocolate panettone" during Christmas, and "colomba cake" and "Italian Easter cake" during Easter.
Ready to launch a B2C SEO strategy and achieve remarkable results for your ecommerce platform?
Alumi is your trusted partner for expert SEO and Digital Marketing support. With a proven track record, we specialise in driving substantial increases in organic traffic for both B2C and B2B websites. If you're in search of a top-tier SEM agency with a focus on ecommerce, reach out to us today.
Comments