“Can you turn the Google ads off, we have too many leads”
These are the words we received from our client Customised Sheet Metal (CSM), such was the impact of the SEO, PPC and content work we did together.
Any manufacturer will know that a strong pipeline and a steady stream of work are essential. A regular flow of enquiries and new business allowed CSM to fill their order book and be selective about the work they took on.
The client
CSM are a sheet metal fabrication company, working on architectural metal, warehouse and custom fabrication projects. Employing over 40 staff, the company is based in Bridgend.
What we did
Within six months of working together, the client was asking us to turn the Google ads off, because they were struggling to deal with the volume of enquiries, and had a full order book.
We started with a thorough audit stage across several channels and overall strategy. We highlighted areas of focus and built a plan around business priorities. And we recommended improvements to the website and online content.
For example reworking their content structure into business units, instead of one long list:
Other actions included:
Optimising key pages
Auditing and enhancing paid campaigns
Digital PR and award applications
Content for blog, news and email
Keeping the client up to date with regular comms and reports
Impact
As well as having too many leads, some notable impacts:
Increases in rankings for key terms
Improved website conversion
Shortlisting for two local awards
Winning the regional Make UK award
Shortlisting for the national Make UK awards at St Paul’s cathedral
Links and mentions in local and national publications
CSM also had more engaged staff, and positive feedback from customers:
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